| Заголовок | Home to die |
| Агентство | Saatchi & Saatchi |
| Кампания | Have you got what it takes - COI |
| Рекламодатель | Central Office of Information |
| Бренд | Nursing |
| Дата первой трансляции/Публикации | 1997 / 2 |
| Продукт | Department of Health |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | Have you got what it takes ? |
| История | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Проблема | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Тип медиа | Журнал |
| Рынок | United Kingdom |
| Креативный директор | Adam Kean |
| Ассоциированный креативный директор | Alex Taylor |
| Копирайтер | Mike McKenna |
| Арт-директор | John Messum |
| Фотограф | Graham Cornthwaite |
Больше работы
СМОТРЕТЬ ВСЕEvacuation
- БРЕНД:
- British Army
- АГЕНТСТВО:
- Accenture Song
The Army of the Future
- БРЕНД:
- The British Army
- АГЕНТСТВО:
- Accenture Song
World’s To-Do List
- БРЕНД:
- Project Everyone
- АГЕНТСТВО:
- Accenture Song
The Army Of The Future
- БРЕНД:
- The British Army Recruitment
- АГЕНТСТВО:
- Accenture Song
Mixtape’22
- БРЕНД:
- NCS
- АГЕНТСТВО:
- Accenture Song
The World's to Do List
- БРЕНД:
- Project Everyone
- АГЕНТСТВО:
- Accenture Song
A Soldier is A Soldier (1mn)
- БРЕНД:
- The British Army
- АГЕНТСТВО:
- Accenture Song
A Soldier is A Soldier (30s)
- БРЕНД:
- The British Army
- АГЕНТСТВО:
- Accenture Song
Your Army Needs You
- БРЕНД:
- The British Army
- АГЕНТСТВО:
- Accenture Song