| Заголовок | Casserole |
| Агентство | Saatchi & Saatchi |
| Кампания | Irish Grass |
| Рекламодатель | Bord Bía - Irish Food Board |
| Бренд | Irish Beef |
| Дата первой трансляции/Публикации | 1999 / 11 |
| Бизнес сектор | Сельское хозяйство, животноводство, рыболовство, лес |
| Слоган | Beautiful grass makes beautiful beef |
| История | The creative idea leverages the natural values of Ireland by celebrating the beauty of Irish grass. This is based on the premise that the quality and abundance of lush Irish grass equals a better cut of beef. Each execution features beautifully shot varieties of grass which is grazed by Irish cattle. This visual is coupled with a headline that tells us that the grass also makes a lovely beef dish and is signed off with a line that surmises the idea that lush, quality grass results in great tasting beef. |
| Тип медиа | Журнал |
| Рынок | United Kingdom |
| Креативный директор | David Droga |
| Ассоциированный креативный директор | John Pallant |
| Копирайтер | Andrew Fisher |
| Арт-директор | Dave Askwith |
| Фотограф | Elaine Duigenan |
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