Gatorade - "Beat The Blitz 2"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, United States

Премии

10153

Бренд: Gatorade
Страна: United States

Рекламодатель: PepsiCo Inc.

Заголовок	Beat The Blitz 2
Агентство	VMLY&R Kansas City
Кампания	Gatorade Beat The Blitz
Рекламодатель	PepsiCo Inc.
Бренд	Gatorade
Дата первой трансляции/Публикации	2018 / 3
Бизнес сектор	Безалкогольные напитки
философия	Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.
Тип медиа	Digital
Длина	112 seconds
Post Production Company	The Mill New York
Director	Kenny Mitchell
Global Creative	Kenny Mitchell
Менеджер по маркетингу	Rob McCutcheon
Менеджер по маркетингу	Brandon Rhodes
Креативный директор	Scott Lichtenauer
Креативный директор	Jose Martinez
Исполнительный креативный директор	Tony Snethen
Креативный директор группы	Glen Scott
Директор рабочей группы клиента	Maggie Glenski
Producer	Susan Hatten
Associate Creative Director	Erik Stark
Associate Creative Director	Kyle Gracey
Social Media	Charles Gooch
Global Chief Creative Officer	Debbi Vandeven
Associate Strategy Director	Mark Renken
Управляющий директор	Stephanie DeCelles
Client Engagement	Stephanie DeCelles
Director	Melissa Ide
Client Engagement	Melissa Ide
Channel Manager	Madeleine Stroth
Production Business Manager	Betty Greiner
Media Agency	OMD
Group Account Director	Susanna Earnest
Head of Strategy and Development	Michael Smith
Director	Will Adams
Продюсер видеоэффектов	Katie Kolombatovich
Менеджер студии	Spencer Reynolds
Digital Production	Zero Code
Менеджер проекта	Florence Vaillant
Director	Dario Raciti
Director	Matthew Olmo