| Заголовок | The 24 Minutes of Le Mans |
| Brief | Porsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans. |
| Агентство |
Grabarz & Partner
|
| Кампания |
The 24 Minutes of Le Mans
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| Рекламодатель |
Porsche
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| Бренд |
Porsche
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Автотранспорт
|
| История | Porsche and the 24 Hours of Le Mans are a legend that goes back decades. After three overall victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for the true petrolhead brand fans! So we made the goodbye as epic as possible for them.We immortalized the last set of tyres of their victorious race car, the 919 Hybrid, cut them and pressed a vinyl record out of them – a unique premium collector’s item, strictly limited to 200 pieces. On the vinyl: the legendary history of Porsche at Le Mans. 24 stories in 24 symbolic minutes.Fans were able to get their hands on only the first 24 of these one-of-a-kind records. They were auctioned over 24 hours on the 24th of February, raising a six-figure sum for an organization working with disabled children at Le Mans. |
| Тип медиа |
Анализ ситуации
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| Главный креативный директор |
Ralf Heuel
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| Главный исполнительный директор (CEO) |
Reinhard Patzschke
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| Creative Team Lead |
Ralf Nolting
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| Креативный директор |
Frederik Wetzel
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| Креативный директор |
Tim Lehnebach
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| Креативный директор |
Jonas Keller
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| Арт-директор |
Felix Hoffmann
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| Арт-директор |
Leonie Petersen
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| Арт-директор |
Thomas Schraudolf
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| Арт-директор |
Julia Szubrich
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| Арт-директор |
Alessandro Perri
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| Копирайтер |
Oliver Weber
|
| Копирайтер |
Andrew-Reid McEvoy
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| Копирайтер |
Hamza Ali
|
| Копирайтер |
Niklas Werner
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| Копирайтер |
Emilie D
|
| Копирайтер |
Clotilde Maillard
|
| Копирайтер |
Gabriela van der Linden
|
| Специалист по работе с заказчиками |
Sarah Süß
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| Специалист по работе с заказчиками |
Martin Schmerschneider
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| Закупщик художественного оформления |
Lara Kortbrae
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| Продюсер |
Jörg Nagel
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| Графический дизайнер |
Thomas Schraudolf
|
| Графический дизайнер |
Tim Lehnebach
|
| Графический дизайнер |
Aleksandr Bobrov
|