| Заголовок | Call For Help |
| Агентство |
adam&eveDDB
|
| Кампания |
Call For Help
|
| Рекламодатель |
Campaign Against Living Miserably (CALM)
|
| Бренд |
Campaign Against Living Miserably (CALM)
|
| Дата первой трансляции/Публикации |
2019 / 4
|
| Бизнес сектор | Общественная безопасность, здоровье и гигиена
|
| История | From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time. |
| философия | Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone. |
| Тип медиа |
Digital
|
| Главный креативный директор |
Richard Brim
|
| Исполнительный креативный директор |
Ant Nelson
|
| Исполнительный креативный директор |
Mike Sutherland
|
| Creative |
Zoe Nash
|
| Head of Integrated Production |
Cave Ellson
|
| Producer |
Emilie Verlander
|
| Producer |
Budr Elnusairi
|
| Planner |
Will Grundy
|
| Chef creative officer |
Tammy Einav
|
| Chef creative officer |
Mat Goff
|
| Коммерческий директор |
Christian Jackson
|
| Account Director |
Adam Patel
|
| Делопроизводитель |
Clive Olamiju
|
| Менеджер проекта |
Bianca Dubois
|
| Креативное агентство |
adam&eveDDB
|
| Production company |
Cain&Abel
|
| Исполнительный продюсер |
Lauren O’Shea
|
| Producer |
Leanne Tarvin
|
| Production Assistant |
Dominique Toussaint
|
| Production Assistant |
Georgina Haslam
|
| Designer |
Megan Young
|
| Animator |
Hashir Khan
|
| Resource Manager |
Nicola Shanks
|
| Designer |
Hash Milan
|
| Media Agency |
Ocean Outdoor
|
| Director of Ocean Labs |
Catherine Morgan
|
| Creative Solutions |
Xavier Keenan
|
| Менеджер проекта |
Melanie Blood
|
