| Заголовок | Launch |
| Агентство | Roose & Partners |
| Кампания | Identify Yourself - Mitsubishi |
| Рекламодатель | Mitsubishi Motors of North America |
| Бренд | Mitsubishi |
| Posted | Март 2000 |
| Продукт | Carisma |
| Бизнес сектор | Легковые автомобили |
| Слоган | Identify Yourself |
| История | MITSUBISHI: IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | MPC LDN |
| Креативный директор | Nick Fordham |
| Ассоциированный креативный директор | Danny Lloyd |
| Копирайтер | Neil Chappell |
| Арт-директор | Phil Gooch |
| Продюсер агентства | Jessica Ferguson |
| Директор | Sue Worthy |
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