| Заголовок | Nothing In Common |
| Агентство | Roose & Partners |
| Кампания | Nothing In Common - SCA Hygiene |
| Рекламодатель | SCA Group |
| Бренд | Velvet Toilet Tissue |
| Posted | Декабрь 2000 |
| Продукт | Quilted Velvet |
| Бизнес сектор | Туалетная бумага, салфетки |
| Слоган | Now Even More Luxurious |
| История | How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygeine by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Nick Fordham |
| Копирайтер | Karen Duffin |
| Арт-директор | Richard Ward |
| Продюсер агентства | Bonny Laycock |
| Актер / Знаменитость | Anne Penfold |
| Продакшн Студия | Rose Hackney Barber |
| Директор | Graham Rose |
Больше работы
СМОТРЕТЬ ВСЕNew Stronger Double Velvet 3
- БРЕНД:
- Velvet Toilet Tissue
- АГЕНТСТВО:
- Roose & Partners
New Stronger Double Velvet 2
- БРЕНД:
- Velvet Toilet Tissue
- АГЕНТСТВО:
- Roose & Partners
New Stronger Double Velvet 1
- БРЕНД:
- Velvet Toilet Tissue
- АГЕНТСТВО:
- Roose & Partners
Bus T, Double decker
- БРЕНД:
- Velvet
- АГЕНТСТВО:
- Roose & Partners
Bus T, Decision
- БРЕНД:
- Velvet
- АГЕНТСТВО:
- Roose & Partners
Footbath
- БРЕНД:
- Double Velvet
- АГЕНТСТВО:
- Roose & Partners
Crunch Time
- БРЕНД:
- Velvet
- АГЕНТСТВО:
- Roose & Partners
Minimalist
- БРЕНД:
- Double Velvet
- АГЕНТСТВО:
- Roose & Partners
Signs
- БРЕНД:
- Bodyform
- АГЕНТСТВО:
- Roose & Partners