| Заголовок | Footbath |
| Агентство | Roose & Partners |
| Кампания | Velvet |
| Рекламодатель | SCA Group |
| Бренд | Double Velvet |
| Posted | Март 2000 |
| Продукт | Toilet Tissue |
| Бизнес сектор | Гигиена и средства личной гигиены |
| Слоган | Theres Toilet Tissue and Theres Velvet |
| История | VELVET TOILET TISSUE. CREATING A NEW BRAND How do you replace one of the nations best-loved brand names on a lowinterest category product without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Nick Fordham |
| Ассоциированный креативный директор | Danny Lloyd |
| Копирайтер | Karen Duffin |
| Арт-директор | Richard Ward |
| Продюсер агентства | Jessica Ferguson |
| Директор | Graham Rose |
| Актер / Знаменитость | Anne Penfold |
| Музыка | Bobby Vinton |
| Продакшн Студия | Rose Hackney Barber |
Больше работы
СМОТРЕТЬ ВСЕNothing In Common
- БРЕНД:
- Velvet Toilet Tissue
- АГЕНТСТВО:
- Roose & Partners
New Stronger Double Velvet 3
- БРЕНД:
- Velvet Toilet Tissue
- АГЕНТСТВО:
- Roose & Partners
New Stronger Double Velvet 2
- БРЕНД:
- Velvet Toilet Tissue
- АГЕНТСТВО:
- Roose & Partners
New Stronger Double Velvet 1
- БРЕНД:
- Velvet Toilet Tissue
- АГЕНТСТВО:
- Roose & Partners
Bus T, Decision
- БРЕНД:
- Velvet
- АГЕНТСТВО:
- Roose & Partners
Crunch Time
- БРЕНД:
- Velvet
- АГЕНТСТВО:
- Roose & Partners
Minimalist
- БРЕНД:
- Double Velvet
- АГЕНТСТВО:
- Roose & Partners
Signs
- БРЕНД:
- Bodyform
- АГЕНТСТВО:
- Roose & Partners