Заголовок | Bearded Man |
Агентство | TBWA\Manchester |
Кампания | Bearded Man |
Рекламодатель | PZ Cussons |
Бренд | Carex |
Posted | Июнь 2004 |
Продукт | Liquid Soap |
Бизнес сектор | Мыло |
Слоган | Are you a washer or a walker ? |
философия | Disruptive idea Talk openly about hand washing Vision Cleaning up the nations hands |
Проблема | Convention Hand washing isnt talked about, its just something you know you should do Insight 31% of men and 17% of women confess to not washing their hands after theyve been to the toilet |
Тип медиа | Телевидение |
Длина | |
Креативный директор | Danny Brooke Taylor |
Директор | Graham Rose |