Заголовок | 1st Floor |
Агентство | Roose & Partners |
Кампания | New Shogun - Mitsubishi |
Рекламодатель | Mitsubishi Motors of North America |
Бренд | Mitsubishi |
Posted | Декабрь 2000 |
Продукт | Shogun |
Бизнес сектор | Легковые автомобили |
Слоган | Identify Yourself |
История | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
Тип медиа | Журнал |
Рынок | United Kingdom |
Креативный директор | Nick Fordham |
Копирайтер | Matt Bartley |
Арт-директор | Andy Wyton |