American Egg Board - "Side of Kevin"

Grey New York

Grey New York New York, United States

13576

Бренд: American Egg Board
Страна: United States

Рекламодатель: American Egg Board

Заголовок	Side of Kevin
Агентство	Grey New York
Кампания	Incredible Edible Egg
Рекламодатель	American Egg Board
Бренд	American Egg Board
Дата первой трансляции/Публикации	2015 / 3
Бизнес сектор	Яйца
Слоган	Wake Up to Eggs with Kevin Bacon
История	Nobody knows eggs better than bacon, which is why America’s egg farmers are teaming up with the most famous bacon of all, Kevin Bacon. The new marketing campaign, slated to launch March 13, is an integrated promotional effort that will bring attention to the many nutritional benefits of the Incredible Edible Egg, just in time for Easter. “With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” said Kevin Bacon. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”
философия	The actor will be featured in a variety of online video, print, digital and social media ads throughout the next year. Grey New York is the American Egg Board’s creative agency, Starcom handles media planning and buying, and Edelman oversees PR and social. “Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, American Egg Board’s senior vice president of marketing. “And, there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.” The USDA reports that per-capita egg consumption grew to 260 in 2014, increasing by more than a dozen eggs per person in the last five years. Many factors are fueling the spike in egg consumption, including growing interest in protein, health professionals viewing eggs more positively, and the affordability of eggs compared to other breakfast foods. “Clearly, eggs are on a roll. We hope to build on this positive momentum with everyone’s favorite bacon, Kevin Bacon,” said Burkum.
Тип медиа	Телевидение
Длина	118 seconds
Главный креативный директор	Tor Myhren
Главный креативный директор	Andreas Dahlqvist (New York)
Исполнительный креативный директор	Ari Halper
Исполнительный креативный директор	Steve Krauss
Креативный директор	Brad Mancuso
Креативный директор	Susan LaScala Wood
Арт-директор	Jay Hunt
Арт-директор	Pete Gosselin
Арт-директор	Matt DeCoste
Копирайтер	Jay Hunt
Копирайтер	Pete Gosselin
Продюсер агентства	Perry Kornblum
Production Company (location)	Moxie Pictures (LA)
Директор	Martin Granger
Оператор-постановщик	Alar Kivilo
Редактор	Alex Cohan
Редакционная компания	Vision Post
Music/Sound Design	Matt Baker
Music/Sound Design	Vision Post
Principal Talent	Jeff Wiens
Principal Talent	Geneva Carr
Principal Talent	Kevin Bacon