Founder/Executive Creative Director
at
BarrettSF, San Francisco
San Francisco, United States
| Заголовок | You are bigger than you think |
| Агентство | Barrett Hofherr |
| Кампания | You are bigger than you think. |
| Рекламодатель | California Coastal Commission |
| Бренд | California Coastal Commission |
| Posted | Ноябрь 2023 |
| Бизнес сектор | Окружающая среда и вопросы экологии |
| История | A pro bono campaign to promote the 39th Annual Coastal Cleanup Day program on September 23. Paid social media assets are running from now until the day of the event. Additionally, posters and postcards are being distributed to drive awareness. On Cleanup Day, the CCC deploys thousands of volunteers across the state wearing event t-shirts designed by Barrett. Their mission is to remove huge amounts of plastic and harmful trash from inland waterways and coasts before it reaches the ocean and breaks down into harmful microplastics. Participants in California take part of one of the largest volunteer events in the world. The campaign targets a family-oriented audience. Half the event’s volunteers are children under age 18 who attend with a parent or chaperone. Forty percent of attendees are members of an organization, such as Girl/Boy Scouts or a school environmental club. |
| Тип медиа | Печать |
| Фотограф | Brad Kayal |
| Associate Strategy Director | Kevin Albrecht |
| Дизайнер | Annika Ide |
| Арт-директор | Daisy Serafini |
| Главный креативный директор | Jamie Barrett |
| Head of Design | Ted Bluey |
Больше работы
СМОТРЕТЬ ВСЕTree Trim
- БРЕНД:
- World Market
- АГЕНТСТВО:
- Barrettsf
Hot Cocoa
- БРЕНД:
- World Market
- АГЕНТСТВО:
- Barrettsf
Snowglobe
- БРЕНД:
- World Market
- АГЕНТСТВО:
- Barrettsf
Make it Magical
- БРЕНД:
- World Market
- АГЕНТСТВО:
- Barrettsf
Resilient & Vulnerable
- БРЕНД:
- Sutter Health
- АГЕНТСТВО:
- Barrettsf
Paper Towel
- БРЕНД:
- CBS Sports HQ
- АГЕНТСТВО:
- Barrettsf