| Заголовок | LoFi Beats Suicide |
| Агентство | McCann London |
| Кампания | Lo-Fi beats suicide |
| Рекламодатель | College Music |
| Бренд | College Music |
| Дата первой трансляции/Публикации | 2019 / 4 |
| Бизнес сектор | Интернет услуги отдыха и развлечений |
| История | Amidst a growing student mental health and suicide crisis, Vice UK was determined to help. The ‘Lofi beats suicide’ campaign hijacked a live YouTube channel, where thousands of students gather to listen to Lofi music and watch a looping animation of a studying girl. A place where they frequently express feeling stressed, depressed and alone. The idea was simple: disrupt the continuous loop, with a bold and relatable 2-minute message – designed to grab attention, get students talking and provide help. For the first time in 809 days, Study Girl stopped studying and considered taking her own life. But chose to live. This short sequence was followed by a call-to-action, crafted with support from the Samaritans. By taking an innovative, relatable approach, we landed a powerful message, seen by millions which helped thousands. |
| Тип медиа | Digital |
| Длина | |
| Основатель | Jonny Laxton |
| Основатель | Luke Pritchard |
| Исполнительный креативный директор | Sanjiv Mistry |
| Исполнительный креативный директор | Jamie Mietz |
| Главный креативный директор | Rob Doubal |
| Главный креативный директор | Laurence Thomson |
| Senior Account Manager | Robert Stockton |
| Президент | Rob Doubal |
| Президент | Laurence Thomson |
| Директор по коммуникациям | Katya Escala |
| Head of Business Affairs | Elizabeth Bernstein |
| Senior Project Manager | Paul Gillespie |
| Директор рабочей группы клиента | Leyla Tezcan |
| Senior Planner | Elisa Chami-Castaldi |
| Креативная команда | Robin Gordon |
| Креативная команда | Ella Monti |
| Designer | Matthew Thomas |
| Редактор | Alastair Graham |
| Sound Company / Music Company | Craft London |
| Звукооператор | Gisselle Hall |
| Звукооператор | Will Frances |
| Иллюстратор | Gloria Gemignani |
| Анимация | Gloria Gemignani |
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