| Заголовок | Vandal |
| Агентство | Fallon |
| Кампания | Fabia Launch - Skoda |
| Рекламодатель | Volkswagen |
| Бренд | Skoda |
| Posted | Октябрь 2000 |
| Продукт | Fabia |
| Бизнес сектор | Легковые автомобили |
| Слоган | It's A Skoda, Honest. |
| История | Form part of an advertising initiative to challenge and change entrenched perceptions of the Skoda brand as a bit of a joke. |
| философия | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits |
| Проблема | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Richard Flintham |
| Арт-директор | Richard Flintham |
| Креативный директор | Andy McLeod |
| Копирайтер | Andy McLeod |
| Продюсер агентства | Kirsty Burns |
| Продакшн Студия | Harry Nash |
| Директор | Fredrik Bond |
| Фотограф | Karl Oskarrsson |
| Продюсер Продакшн Студии | Helen Williams |
| Директор | Lenard Dorfman |
| Менеджер по рекламе | Chris Hawken |
| Управляющий директор | Laurence Green |
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