Bud Light - "Easy Night Out"

Anomaly

Anomaly New York, United States

6449

Бренд: Bud Light
Страна: United States

Рекламодатель: Anheuser-Busch InBev

Заголовок	Easy Night Out
Агентство	Anomaly
Кампания	Easy Night Out
Рекламодатель	Anheuser-Busch InBev
Бренд	Bud Light
Дата первой трансляции/Публикации	2024 / 2
Бизнес сектор	Пиво, сидр, лагерное пиво
История	“Easy Night Out” follows a group of friends who unleash the Bud Light Genie from a bottle of Bud Light in their fridge while hanging out. The Bud Light Genie grants easy wishes, turning a basic night out into a series of epic adventures that include a ride to the bar in a stretch DeLorean with Bud Lights later magically appearing at every table. As the Bud Light Genie continues to grant wishes, the friends encounter a few fan-favorite personalities, with Peyton Manning becoming part of the best friend group, Post Malone hosting an epic backyard concert, and Dana White leading a weigh-in featuring one of the friends.
философия	POOF Super Bowl LVIII is here and Bud Light, the Official Beer Sponsor of the NFL, returns to the biggest weekend of the NFL season with a brand-new commercial that brings the magic and promises an “Easy Night Out” for 21+ fans everywhere. The spot introduces a brand-new character, the Bud Light Genie, who makes a night out with friends easy to enjoy. It also features a star-studded cast spanning across the key passion points for the brand – football, music and combat sports – including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and UFC CEO Dana White.   Extending Easy Wishes to Fans  Starting today and leading up to Super Bowl LVIII on February 11, Bud Light will bring the Bud Light Genie’s magic from the screen to fans nationwide by granting Easy Wishes, with the chance to win an epic Las Vegas getaway for your squad, beer money and more.   The Easy Wishes won’t stop in Vegas: the Bud Light Genie will continue to grant epic experiences and prizes all year round. Fans will have the opportunity to win tickets to events across Bud Light’s passion points, including March hoops, UFC, NFL and more. To test your luck, head to http://budlight.com/easywishessweeps. Bud Light Live From Las Vegas!  The Bud Light Genie is extending his magic to Las Vegas. To kick off Super Bowl LVIII weekend celebrations in Las Vegas, Bud Light will bring ‘The Bud Light Backyard Tour Presents Zach Bryan’ to an intimate venue at The Chelsea at The Cosmopolitan of Las Vegas on February 9, making it even easier for fans to enjoy the sounds of GRAMMY® Award-winning country artist, Zach Bryan, and GRAMMY® Award-winning R&B artist, Leon Bridges.  This year’s Super Bowl LVIII campaign marks the second year of Bud Light’s “Easy to Drink, Easy to Enjoy” platform, which has carried through the 23-24 NFL season with “Easy to Sunday” kicking off the season and “Easy Rounds” running through the playoffs alongside the brand’s biggest Super Bowl ticket giveaway ever, sending lucky 21+ fans to the big game.
Тип медиа	Телевидение
Длина	60 seconds
VFX/Post Production	The Mill New York
Главный креативный директор	Mike Byrne
Креативный директор	Nick Alcock
Креативный директор	Taylor Green
Арт-директор	Adam Dubrueler
Копирайтер	Tony Krol
Руководитель производства	Erika Madison
Продюсер агентства	Annie Vlosich
Главный исполнительный директор (CEO)	Franke Rodriguez
Специалист по работе с заказчиками	Elektra O’Malley
Директор рабочей группы клиента	Emily Cook
Управление аккаунтом	Jordy Francescangeli
Делопроизводитель	Claudia Giblin
Head of Strategy	Laura Rowan
Стратегический директор	Jeff Beck
Communications Planner	Christina Gregory
Стратегический директор	Madeline Stefan
Менеджер проекта	Ash Hess
Менеджер проекта	Hannah Welch
Менеджер по делам бизнеса	Meredith Thornhill
Продакшн Студия	Morton Jankel Zander (MJZ)
Директор	Craig Gillespie
Президент	David Zander
Исполнительный продюсер	Noah Goldsmith
Продюсер	Martha Davis
1st AD	Christian Van Fleet
Оператор-постановщик	Masanobu Takayanagi
Lighting	Ira Boyd
Механик	Danny Stephens
Художник-постановщик	Jamie Vickers
Кастинг	Nancy Bernal
CG руководитель	Jeff Lopez
VFX Supervisor	Antoine Douadi
VFX Creative Director	Gavin Wellsman
VFX Executive Producer	Mandy Harris
Продюсер видеоэффектов	Ed Rilli
Редакционная компания	WORK Editorial NY
Редактор	Stewart Reeves
Заместитель редактора	Chris Wronka
Managing Director, Editing	Erica Thompson
Исполнительный продюсер редакционной компании	Alejandra Alarcon
Редакционный продюсер	Victor Medina
Music / Sound Design	One Thousand Birds
Managing Director, Music	Kira MacKnight
Звукорежиссер	Hayley Livingston