Заголовок | Football (German Version) |
Агентство | BBH |
Кампания | Olivio Bertolli - Unilever Bestfoods |
Рекламодатель | Unilever |
Бренд | Olivio Bertolli |
Posted | Ноябрь 2002 |
Бизнес сектор | Пищевые жировые продукты |
Слоган | Part of Your Mediterranean Diet. |
философия | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
Тип медиа | Телевидение |
Длина | |
Рынок | Belgium, Germany, United Kingdom |
Креативный директор | Bruce Crouch |
Арт-директор | Claudia Southgate |
Копирайтер | Claudia Southgate |
Арт-директор | Verity Fenner |
Копирайтер | Verity Fenner |
Директор | Paul Gay |
Менеджер по рекламе | Petra Zinkweg |