Lotto - "Alibi"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

18050

Бренд: Lotto
Страна: New Zealand

Рекламодатель: New Zealand Lotteries Commission

Заголовок	Alibi
Агентство	DDB Group Aotearoa
Кампания	It Pays To Push Your Luck
Рекламодатель	New Zealand Lotteries Commission
Бренд	Lotto
Дата первой трансляции/Публикации	2012 / 6
Продукт	Instant Kiwi
Бизнес сектор	Лотерея и азартные игры
Слоган	It pays to push your luck
История	For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis' lives. And the new 'It pays to push your luck' campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way. Starring stand-up comedian Jesse Griffin and directed by The Sweet Shop's Stuart McDonald (Director of Summer Heights High), the campaign is made up of 21 pieces of unique content that will be released online and broadcast on network television. This scenario entitled 'Garage Sale', saw Jesse trying to flog superhero undies, mismatched skates and even air guitars. But in this spot we see him selling pre-paid alibis.
Тип медиа	Телевидение
Продюсер	Ben Dailey
Продакшн Студия	The Sweet Shop
Директор	Stuart McDonald
Продюсер	Jane Mill
Исполнительный продюсер	Judy Thompson
Копирайтер	Jonathan McMahon
Арт-директор	Lisa Fedyszyn
Креативный директор	Steve Kane
Исполнительный креативный директор	Andy Fackrell