Milk - "From Bland To Brand"

adam&eveDDB

adam&eveDDB London, United Kingdom

Премии

5626

Бренд: Milk
Страна: United Kingdom

Рекламодатель: The Dairy Council

Заголовок	From Bland To Brand
Агентство	adam&eveDDB
Кампания	The White Stuff - Dairy Council
Рекламодатель	The Dairy Council
Бренд	Milk
Posted	Ноябрь 2002
Продукт	Milk
Бизнес сектор	Молоко и продукты на основе молока
философия	From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
Тип медиа	Телевидение
Длина	10 seconds
Рынок	United Kingdom
Креативный директор	Larry Barker
Арт-директор	Ted Heath
Креативная команда	Ted Heath
Копирайтер	Ted Heath
Арт-директор	Paul Angus
Креативная команда	Paul Angus
Копирайтер	Paul Angus
Арт-директор	Tim Charlesworth
Креативная команда	Tim Charlesworth
Копирайтер	Tim Charlesworth
Арт-директор	Mike Kaplan
Креативная команда	Mike Kaplan
Копирайтер	Mike Kaplan
Продакшн Студия	Passion Pictures
Директор	Olie Reed
Менеджер по рекламе	Andrew Owens
Планировщик счета	Andrew Perkins