East West Supermarket - "Embarassing Plastic Bags"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canada

Премии

2667

Бренд: East West Supermarket
Страна: Canada

Рекламодатель: East West Supermarket

Заголовок	Embarassing Plastic Bags
Brief	We all forget our reusable bags from time to time. In an effort to make customers think twice about absent-mindedly taking a single-use bag, the agency worked with East West Market to redesign its plastic bags. All the new bags looked as though they'd come from other, more embarrassing stores. Through the power of design (and bag shaming), the agency and store we were able to spark a worldwide conversation about single-use plastic.
Агентство	Rethink Communications Inc.
Кампания	Embarassing Plastic Bags
Рекламодатель	East West Supermarket
Бренд	East West Supermarket
Posted	Ноябрь 2019
Бизнес сектор	Аптеки, специализированные магазины
История	We all forget our reusable bags from time to time.In an effort to help customers think twice about absentmindedly taking a single-use bag, we worked with East West Market to redesign their plastic bags. We created new bags that look like they come from other, more embarrassing stores.Through the power of design (and potential embarrassment), we were able to spark a conversation around the world about single-use plastic.
Проблема	Specialty Grocery Store in Vancouver, British Columbia.
Тип медиа	Анализ ситуации
Креативный директор	Leia Rogers
Креативный директор	Ian Grais
Креативный директор	Chris Staples
Арт-директор	Sheldon Rennie
Копирайтер	Thom Peters
Копирайтер	John Eresman
Дизайнер	Sheldon Rennie
Продюсер Продакшн Студии	Kerry Bhangu
Стратег	Darren Yada
Стратег	Aliz Tennant
Стратег	Samantha Cheng
Специалист по работе с заказчиками	Tianna Fung