Jeff Goodby
Co-Chairman/Partner at Goodby Silverstein & Partners
San Francisco, United States
Заголовок360CRISP 2
Агентство
Кампания 360CRISP
Рекламодатель Kraft Heinz
Бренд Kraft Heinz: Lunchables
Дата первой трансляции/Публикации 2023 / 9
Бизнес сектор Замороженная еда
философия Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com.
Тип медиа Телевидение
Длина
Председатель
Главный креативный директор
Креативный директор
Креативный директор
Арт-директор
Копирайтер
Управляющий партнер
Директор рабочей группы клиента
Директор рабочей группы клиента
Специалист по работе с заказчиками
Специалист по работе с заказчиками
Head of Strategy
Head of Strategy
Стратегический директор
Стратегический директор
Менеджер по делам бизнеса
Менеджер по делам бизнеса
Агентство
Директор рабочей группы клиента
Делопроизводитель
Арт-директор
Копирайтер
Копирайтер
Копирайтер
Арт-директор
Стратег
Менеджер социальных медиа
Менеджер социальных медиа
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Public Relations
Руководитель производства
Исполнительный продюсер
Продюсер
Продюсер
Artist
Продакшн Студия
Директор
Исполнительный продюсер
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Руководитель производства
Медиа-агентство
Vice President (VP), Media
Associate Director, Media
Associate, Media
Associate, Media
PR-агентство
PR Account Supervisor
PR Account Executive

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