Anselmo Ramos

Anselmo Ramos

Chief Creative Officer, Founder at GUT
Miami, United States

Обо мне

I’m Co-Founder and Chief Creative Officer of GUT, a new independent agency in Miami and Buenos Aires.

My biggest passion is to help my clients reach a disproportionate amount of buzz, impressions, and earned media.

I've been selected to lists like Ad Age “The Creativity 50 2015 and 2017,” Business Insider “The 24 Most Creative People in Advertising Right Now,” Adweek “The Top 50 Execs Who Make The Wheels Turn” and “100 Most Creative People 2016.”

I’m proud to have worked with some of the bravest clients in the business, like Burger King, Kraft Heinz, Ab-InBev, Coca-Cola, Nestlé, Faber-Castell, Shell and others.

Previously at DAVID, some of my most famous work includes Burger King “Proud Whopper,” “Scariest BK,” "Burnings Stores," and “Google Home of The Whopper,” Kraft Heinz “Weiner Stampede” and Mad Men “Pass The Heinz,” and MACMA “Man Boobs.”

Before DAVID, I was the Chief Creative Officer of Ogilvy & Mather Sao Paulo. We did campaigns like Coca-Cola “Crazy for Good,” “Santa’s Forgotten Letters,” “Sprite Shower,” and Hellmann’s “Recipe Receipt.”

In 2013, I led the "Dove Real Beauty Sketches" campaign, which reached more than 200 million total views online, 6 Billion global impressions, and is considered the most watched piece of branded content in history. And Ogilvy & Mather Sao Paulo became “2013 Cannes Lions Agency of The Year.”

I've won 195 Cannes Lions, including 7 Cannes Grand Prix. I've also won 3 Grand CLIOs, a Grand ANDY, and a Grand EFFIE. I haven’t won a One Show Best of Show or a D&AD Black Pencil. I also haven’t won the Lion of St. Mark yet.

In 2017, DAVID Miami became Ad Age's A-List Innovator Agency of The Year, and Adweek's Breakthrough Agency of The Year.

Still haven't won a D&AD Black Pencil, Cannes Independent Agency of The Year, and the Lion of St. Mark.

Опыт в секторе
Премии

Моя работа

SEE ALL WORK
2980 Self-Love Bouquet

Self-Love Bouquet

БРЕНД:
DoorDash
АГЕНТСТВО:
GUT
2890 World Cup Delivery

World Cup Delivery

БРЕНД:
PedidosYa
АГЕНТСТВО:
Gut
1595 Veteruns 100K

Veteruns 100K

БРЕНД:
Call Of Duty
АГЕНТСТВО:
GUT
1208 Real Street Style

Real Street Style

БРЕНД:
Mercado Libre
АГЕНТСТВО:
Gut
6836 KindNest

KindNest

БРЕНД:
Tim Hortons | RBI
АГЕНТСТВО:
GUT
2277 Tims Run Club (Short)

Tims Run Club (Short)

БРЕНД:
Tim Hortons
АГЕНТСТВО:
GUT
2432 Tims Run Club March

Tims Run Club March

БРЕНД:
Tim Hortons
АГЕНТСТВО:
GUT

Должности

Founder, CCO
GUT
United States
March 2018 - В настоящее время здесь (6 лет 2 месяца)
Miami, Florida
GUT is an independent ad agency for brave clients and bold brands. We believe in Courage, Feeling, and Transparency. No gut, no glory.

Chief Creative Officer, Founder
DAVID The Agency
Miami, United States
January 2012 - В настоящее время здесь (12 лет 4 месяца)
Clients: Burger King, Coca-Cola (Powerade, Fanta, Fuze, Aquarius), Sony, Playstation, Xperia, Unilever Corporate, Shell, Faber-Castell, Lufthansa, Milka, McCain, Heinz, Molinos, El Trece, Carrera, Dot Buenos Aires, Winery, Copag, Etna, Makro, Vivara, WorldPackers
14683 Pass The Heinz

Pass The Heinz

БРЕНД:
The Kraft Heinz Company
АГЕНТСТВО:
DAVID
20953 Scariest BK

Scariest BK

БРЕНД:
Burger KIng
АГЕНТСТВО:
DAVID
4978 Burger

Burger

БРЕНД:
Heinz
АГЕНТСТВО:
DAVID
5315 Steak

Steak

БРЕНД:
Heinz
АГЕНТСТВО:
DAVID
5640 Fries

Fries

БРЕНД:
Heinz
АГЕНТСТВО:
DAVID
12569 Pass the Heinz

Pass the Heinz

БРЕНД:
Heinz
АГЕНТСТВО:
DAVID
33945 Google Home of the Whopper

Google Home of the Whopper

БРЕНД:
Whopper
АГЕНТСТВО:
DAVID
17184 Burger King Burning Stores

Burger King Burning Stores

БРЕНД:
Burger King
АГЕНТСТВО:
DAVID
14024 Proud Whopper

Proud Whopper

БРЕНД:
Burger King
АГЕНТСТВО:
DAVID
19799 Petition

Petition

БРЕНД:
Burger King
АГЕНТСТВО:
DAVID
11734 Hackey Girl

Hackey Girl

БРЕНД:
Burger King
АГЕНТСТВО:
DAVID
32315 Whopper Neutrality

Whopper Neutrality

БРЕНД:
Burger King
АГЕНТСТВО:
DAVID
37337 Burger King - Bullying Jr.

Burger King - Bullying Jr.

БРЕНД:
Burger King
АГЕНТСТВО:
DAVID
Chief Creative Officer, Founder
São Paulo, Brazil
January 2012 - February 2018 (6 лет 1 месяц)
Miami/São Paulo/Buenos Aires
Clients: Burger King, Kraft Heinz, Coca-Cola, Shell, Faber-Castell, Lufthansa, Milka, McCain, Molinos, El Trece, Carrera, Dot Buenos Aires, Etna, Makro, Vivara, WorldPackers
12375 Perfect Gift

Perfect Gift

БРЕНД:
Faber-Castell
АГЕНТСТВО:
David The Agency
10831 TV Stadium

TV Stadium

БРЕНД:
Sony
АГЕНТСТВО:
David The Agency
Chief Creative Officer
OgilvyOne Worldwide
Sao Paulo, Brazil
July 2007 - July 2014 (7 лет)
Clients: Coca-Cola (Coke Zero, Fanta, Schweppes), Unilever (Corporate, Dove, Hellmann's), Mondelez (Tang, Lacta, Bis, Sonho de Valsa), Kimberly-Clark (Huggies), IBM, Allianz, Claro, Forbes, Billboard, GRAACC, Magazine Luiza, Jac Motors, Red Balloon, Sport Club Recife
8209 Drunk Mirror

Drunk Mirror

БРЕНД:
Allianz
АГЕНТСТВО:
OgilvyOne Worldwide
Chief Creative Officer
Ogilvy&Mather/São Paulo
July 2007 - July 2014 (7 лет)
Brazil was an embarrassing No. 47 in the Ogilvy network's internal creative ranking when Anselmo Ramos returned from the U.S. seven years ago. This year, Brazil took the No. 1 slot, freeing Mr. Ramos up for his dual role as co-founder of Sao Paulo-based startup shop David, which does international projects for clients like Coca-Cola and Burger King. He has two criteria for eliciting good work: "Show me something I haven't seen before (and I see a lot), and it should be really hard to make happen."

Clients: Coca-Cola (Coke Zero, Fanta, Schweppes), Unilever (Corporate, Dove, Hellmann's), Mondelez (Tang, Lacta, Bis, Sonho de Valsa), Kimberly-Clark (Huggies), IBM, Allianz, Claro, Forbes, Billboard, GRAACC, Magazine Luiza, Jac Motors, Red Balloon, Sport Club Recife
Head of Creative
diego+heymann+partners/Miami Beach
September 2006 - June 2007 (9 месяцев)
Clients: Delta, Visa, Alamo Rent A Car
Head of Creative
Miami Beach, United States
September 2006 - June 2007 (9 месяцев)

Clients: Delta, Visa, Alamo Rent A Car
Copywriter
New York, United States
July 2003 - July 2006 (3 года)
Clients: General Motors, Saab, Stella Artois, Perdue, Wisk, Degree, MassMutual, Johnson&Johnson, Got Milk?, Big Brothers Big Sisters
9498 1.25

1.25

БРЕНД:
Stella Artois
АГЕНТСТВО:
MullenLowe U.S.
Senior Writer
Lowe/New York
July 2003 - July 2006 (3 года)
Clients: General Motors, Saab, Stella Artois, Perdue, Wisk, Degree, MassMutual, Johnson&Johnson, Got Milk?, Big Brothers Big Sisters
Senior Writer
Young & Rubicam/Miami
November 1998 - June 2003 (4 года 7 месяцев)
Clients: Sony, Texaco, Dell, Colgate, United Airlines, Amnesty International, WDNA 88.9FM
Writer
Young & Rubicam/Madrid
July 1996 - November 1998 (2 года 4 месяца)
Clients: Ford, Heineken, Páginas Amarillas, J&B, Colgate, Neutrogena, Capitán Pescanova, Campofrío, Leroy Merlin
Writer
Young & Rubicam/Lisbon
March 1995 - July 1996 (1 год 4 месяца)
Clients: Telecel, Galp, Turismo de Portugal
Jr. Writer
São Paulo, Brazil
February 1994 - March 1995 (1 год 1 месяц)
Clients: General Motors, Radio Globo, Bamerindus, Setin
Chief Creative Officer
.
São Paulo, Brazil
11093 Gif Guy

Gif Guy

БРЕНД:
Globalbev
АГЕНТСТВО:
.
16454 Tattoo Skin Cancer Check

Tattoo Skin Cancer Check

БРЕНД:
Sol de Janeiro
АГЕНТСТВО:
.
6952 Neymar

Neymar

БРЕНД:
Claro
АГЕНТСТВО:
.
9679 Sergey Brin

Sergey Brin

БРЕНД:
Forbes
АГЕНТСТВО:
.
7946 Richard Branson

Richard Branson

БРЕНД:
Forbes
АГЕНТСТВО:
.
8336 Jeff Bezos

Jeff Bezos

БРЕНД:
Forbes
АГЕНТСТВО:
.
6388 Bill Gates

Bill Gates

БРЕНД:
Forbes
АГЕНТСТВО:
.
13076 Happy Beep

Happy Beep

БРЕНД:
46664/Coca-Cola
АГЕНТСТВО:
.
5938 Wife

Wife

БРЕНД:
Bandsports
АГЕНТСТВО:
.
5757 Dog

Dog

БРЕНД:
Bandsports
АГЕНТСТВО:
.
5808 Baby

Baby

БРЕНД:
Bandsports
АГЕНТСТВО:
.
17556 Bald Cartoons

Bald Cartoons

БРЕНД:
GRAACC
АГЕНТСТВО:
.
8783 Snoopy

Snoopy

БРЕНД:
GRAACC
АГЕНТСТВО:
.
11188 Popeye

Popeye

БРЕНД:
GRAACC
АГЕНТСТВО:
.
8651 Olivia

Olivia

БРЕНД:
GRAACC
АГЕНТСТВО:
.

Образование

High School

1989 - В настоящее время здесь (35 лет 4 месяца)

Filmmaking

2005 - 2006 (1 год)

Bachelor’s Degree, Marketing & Communications

1990 - 1994 (4 года)

Подобные таланты

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Founder & Chief Creative Officer
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Alan MacCuish
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NOMADsp
Roger Camp
Founder and Chief Creative Officer
Camp + King

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