WATERisLIFE - "The Girl Who Couldn't Cry"

DDB New York

DDB New York New York, United States

29929

Это объявление является частью "ACT Responsible Collection"

Бренд: WATERisLIFE
Страна: United States

Рекламодатель: WATERisLIFE

Заголовок	The Girl Who Couldn't Cry
Агентство	DDB New York
Кампания	The Girl Who Couldn't Cry
Рекламодатель	WATERisLIFE
Бренд	WATERisLIFE
Дата первой трансляции/Публикации	2014 / 5
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.
Тип медиа	Телевидение и кино
Длина	80 seconds
Главный креативный директор	Matt Eastwood
Руководитель производства	Ed Zazzera
Исполнительный креативный директор	Menno Kluin
Креативный директор группы	Andrew McKechnie
ADC/Copy Writer	Frank Cartagena
ADC/Art Director	Sam Shepherd
Assistant Producer	Nina Horowitz
Копирайтер	Dany Rothemund
Art Director	Hannah Liffler
Продакшн Студия	Central Films
Director	Rodrigo García Saiz
EP/Producer	John Barreiro
DP	Beto Casillas
AD	Alfredo Sanchez
Production Service Co	Hundred Frames
EP/Producer	Prashant Sampat
Editorial Company	No. 6