Заголовок | Things that disappear |
Агентство | FCB Milan |
Кампания | Anti-corruption - Transparency International |
Рекламодатель | Transparency International |
Бренд | Transparency International Italia |
Дата первой трансляции/Публикации | 2004 / 12 |
Продукт | Anti-corruption campaign |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
Слоган | Corruption takes something away from all of us. Sometimes even life. |
История | This TV commercial shows images that represent various sectors of our daily life: public roads, transport, buildings, parks and health. Architectural line drawings superimposed over the images continue disappearing symbolising unrealised projects. Projects that disappear into nothingness. |
философия | The role of this ad was to inform people of all ages that corruption of any sort affects us all in some way. Victims do exist and they are us. The solution was to approach a complex message in a very simple and user-friendly way using drawings and intimate music (a girl singing without any accompaniment). The final frame shows us explicitly that corruption not only takes something away from all of us but that something could also be our life. |
Проблема | Most people believe that corruption is something that takes place between two people behind closed doors. Something that doesnt affect them. Something far away from them (eg. Enron scandal). |
Тип медиа | Телевидение |
Длина | |
Рынок | Italy |
Креативный директор | Roxanna Bianco |
Арт-директор | Remo Bonaguro |
Делопроизводитель | Roberta Bortolli |
Директор | Federico Brugia |
Копирайтер | Laura Colombo |
Продакшн Студия | The Family |
Анимационные эффекты | Franco Tassi |
Арт-директор | Paolo Re |
Исполнительный продюсер | Lorenzo Cefis |
Редактор | Antonio Civilini |
Оператор-постановщик | Mark Patten |
Продюсер | Anna Sica |
Location | San Marino |
Послепроизводственный этап | You-Are |