Co-Exec. Dir., Worldwide Chief Creative Officer
at
SapientNitro Russia Headquarters, Moscow
London, United Kingdom
| Заголовок | We'd Never Get a Job at FIFA |
| Агентство | BBH |
| Кампания | FIFA World Cup 2014 |
| Рекламодатель | Guardian Media Group |
| Бренд | Guardian |
| Дата первой трансляции/Публикации | 2014 / 6 |
| Бизнес сектор | Газеты, журналы, книги |
| История | With UK newspapers set to throw their weight firmly behind England, the Guardian will look to provide unbiased and rounded coverage of the tournament true to its principles of open journalism. |
| философия | This is the first execution in a campaign which will feature graphic depictions of the flags of World Cup competing nations, offset with witty commentary and tactical messages. |
| Проблема | Fifa’s latest controversy around corruption and openness contrasts the organisation as the antithesis of everything the Guardian stands for and the opposite of the journalistic approach which will underpin their World Cup coverage. The Guardian’s coverage will look to provide the angles on the tournament and competing nations that other news organisations won’t, all in their unique editorial tone of voice. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Креативная команда | Matthew Moreland |
| Креативная команда | Chris Clarke |
| Креативный директор | Peter Reid |
| Креативный директор | Carl Broadhurst |
| Продюсер агентства | Sally Green |
| Иллюстратор | James Townsend |
Больше работы
СМОТРЕТЬ ВСЕThe Lions Tour: South Africa 2021 (title sequence)
- БРЕНД:
- SKY Sport
- АГЕНТСТВО:
- Sky Creative
Overload
- БРЕНД:
- Fidelity
- АГЕНТСТВО:
- Grey London
The Morning After
- БРЕНД:
- Starbucks
- АГЕНТСТВО:
- Iris Worldwide
Our House
- БРЕНД:
- Very.co.uk
- АГЕНТСТВО:
- Grey London
Our House 3
- БРЕНД:
- Very.co.uk
- АГЕНТСТВО:
- Grey London
Our House 2
- БРЕНД:
- Very.co.uk
- АГЕНТСТВО:
- Grey London
Our House 1
- БРЕНД:
- Very.co.uk
- АГЕНТСТВО:
- Grey London
Christmas is this Very moment
- БРЕНД:
- very.co.uk
- АГЕНТСТВО:
- Grey London