Change the Ref x March for Our Lives - "The Shotline"

MullenLowe U.S.

MullenLowe U.S. New York, United States

1507

Это объявление является частью "ACT Responsible Collection"

Бренд: Change the Ref x March for Our Lives
Страна: United States

Рекламодатель: Change the Ref x March for Our Lives

Заголовок	The Shotline
Агентство	MullenLowe U.S.
Кампания	The Shotline
Рекламодатель	Change the Ref x March for Our Lives
Бренд	Change the Ref x March for Our Lives
Дата первой трансляции/Публикации	2024 / 2
Бизнес сектор	Общественная безопасность, здоровье и гигиена
История	Guns are now the leading cause of death among children for the third consecutive year, sparing almost no neighborhood and falling particularly hard on Black and brown communities. And yet, politicians continue to offer their thoughts and prayers and make excuses. Today, parents, survivors, and advocates for gun safety will launch The Shotline (theshotline.org), an automated platform and campaign that uses artificial intelligence to re-create the voices of innocent victims of gun violence so they can share, in their own voices, the harrowing details of how they were killed. Each victim’s personal message will be sent as a phone call directly to lawmakers, again and again, to force them to confront the toll their inaction has taken. Led by Change the Ref and March For Our Lives, The Shotline uses audio provided by victims’ families and deep machine learning to create a computerized version of each victim’s voice. Last year, more than 40,000 people lost their lives to guns, but they will not remain silent. Lawmakers will receive detailed calls from victims like Marjory Stoneman Douglas High School senior Joaquin Oliver,
Тип медиа	Веб-фильм
Длина	76 seconds
Креативное агентство	MullenLowe U.S.
Исполнительный креативный директор	Tim Vaccarino
Копирайтер	Annie Turner
Копирайтер	Nick Gonzales
SVP	Courtney Calvert
Executive Content Producer	Hadas Grossman - VP
Executive Content Producer	Aubrey Hayden
Исполнительный продюсер	Gillian Blain
Продюсер	Briana Hemphill
Исполнительный продюсер	Courtney Coyne
Цифровой	Courtney Coyne
Анимация / 3D	Ryan Dight
SVP	Kelly Burke
Исполнительный директор	Kelly Burke
Public Relations	Kelly Burke
Стратегический директор	Ellie Gogan-Tilstone
Стратегический директор	Jules Tilstone
Исполнительный продюсер	Jake Loonan
Арт-директор	Tucker Stosic
Копирайтер	Jack Loftus
Копирайтер	Kieran Murray
Head of Design	Joao Paz
Designer	Christian Meissner
Арт-директор	Tucker Stosic
Motion/Design	Jeong Lee
Копирайтер	Jack Loftus
Менеджер проекта	Victoria Stosic
Копирайтер	Kieran Murray
Content Producer	Joe Piro
Head of Design	Joao Paz
Редактор	Rach LaMantia
Designer	Christian Meissner
Продакшн Студия	Edisen
Motion/Design	Jeong Lee
Звукорежиссер	Fredrik Lekman
Менеджер проекта	Victoria Stosic
Звукорежиссер	Niklas Lindh
Content Producer	Joe Piro
Редактор	Rach LaMantia
Продакшн Студия	Edisen
Звукорежиссер	Fredrik Lekman
Звукорежиссер	Niklas Lindh