Barclaycard - "Roller Coaster"

BBH

BBH London, United Kingdom

Премии

23504

Бренд: Barclaycard
Страна: United Kingdom

Рекламодатель: Barclaycard

Заголовок	Roller Coaster
Агентство	BBH
Кампания	Roller Coaster - Barclays
Рекламодатель	Barclaycard
Бренд	Barclaycard
Дата первой трансляции/Публикации	2010 / 1
Бизнес сектор	Кредитные карты
История	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
философия	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Тип медиа	Телевидение
Редакционная компания	Final Cut
Звук	Wave Studios
Продюсер агентства	Olly Chapman
Директор рабочей группы клиента	Nick Phelps
Планировщик счета	Nicky Vita
Креативный директор	Adam Tucker
Арт-директор	Szymon Rose
Копирайтер	Daniel Schaefer
Продакшн Студия	MJZ
Директор	Nicolai Fuglsig
Оператор-постановщик	Alwin Kuchler
Послепроизводственный этап	The Mill London
Редактор	Rick Russell