| Заголовок | Straw-Backflip |
| Агентство | Leo Burnett |
| Кампания | Straw-Backflip |
| Рекламодатель | Y-Plus Yoga Center |
| Бренд | Y-Plus Yoga Center |
| Posted | Март 2005 |
| Бизнес сектор | Фитнес-устройства, спортзалы и тренажеры |
| философия | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
| Проблема | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
| Результат | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
| Тип медиа | Прямой маркетинг |
| Рынок | China |
| Креативный директор | Eddie Booth |
| Креативный директор | Ruth Lee |
| Креативный директор | Kenny Choo |
| Креативный директор | Stephen Kong |
| Арт-директор | Jane Yang |
| Копирайтер | Stephen Kong |
| Копирайтер | Kenny Choo |
| Фотограф | Alex Kaikeong |
| Арт-директор | Kenny Choo |
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