Заголовок | Blogs |
Агентство | Team / Y&R Abu Dhabi |
Кампания | Activates My Life - Weyak |
Рекламодатель | Etisalat |
Бренд | Weyak |
Posted | Октябрь 2006 |
Продукт | Web and Mobile Portal |
Бизнес сектор | Другие услуги Интернет |
История | Energetic, hyper, moody |
философия | To give Weyak a realistic visage, Team Y&R, Abu Dhabi has actually gone and cast ordinary people on the streets who believe in leading an active life. From a footballer practising in a stadium to a movie buff rushing in for a matinee show; every face reflected the passion of staying active in life. |
Проблема | The brief was to launch Weyak as the most happening web and mobile portal in town that gets you in the active mode. The creative idea Activates My Life cuts across a varied profile by showcasing the possibilities of Weyak as a fun device. |
Результат | With Weyak, ordinary people became the face of the brand |
Тип медиа | Газета |
Рынок | United Arab Emirates |
Копирайтер | Kaushik Bhattacharya |
Делопроизводитель | Uday Desai |
Арт-директор | Shahir Ibrahim |
Исполнительный креативный директор | Trevor Purvis |