Заголовок | Strings - Parental role modelling |
Агентство | Clemenger BBDO Melbourne |
Кампания | Strings - Parental role modelling |
Рекламодатель | Transport Accident Commission TAC |
Бренд | TAC |
Дата первой трансляции/Публикации | 2015 / 4 |
Бизнес сектор | Безопасность дорожного движения |
Слоган | make every drive a good example |
История | When you drive, you set an example for everybody in the car -- including the little ones. That's the message behind Victoria's Transport Accident Commission's jarring campaign called "Strings," featuring an eerie boy puppet. |
философия | In the Australian spot created out of Clemenger BBDO and directed by Tomas Mankovsky, a boy mimes driving a car, his appendages attached to mysterious strings. He texts, yells at other drivers and even swerves -- mimicking what seems to be a real, disgruntled driver's every move. The camera pans out and reveals that the child's strings are attached to his father, the "master" behind his son's every move. "What kind of driver are you raising?" appears as the video ends, driving home the message that parents set an example for drivers of the future. The agency worked with professional puppeteers to ensure the spot could be filmed in a single take. The Transport Accident Commission, or TAC, has been advertising for 25 years, and is known for its edgy, dark approach to road safety messaging. This ad is meant to be a new, more positive approach to road safety, although it still does read as pretty disturbing. Past efforts from the TAC include the Homesafely campaign from 2012, which encouraged drivers to put down cell phones while driving. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Finch |
Marketing Coordinator | Amy Cockerell |
Marketing Project Manager | Cherie Chandler |
Road Safety Project Coordinator | Samantha Buckis |
Senior Manager Road Safety | Samantha Cockfield |
Creative Chairman | James McGrath |
Исполнительный креативный директор | Ant Keogh |
Креативный директор | Stephen de Wolf |
Senior Copywriter | Jim Robbins |
Senior Art Director | Luke Thompson |
Продюсер печати | Sharon Adams |
Executive Producer of TV | Sonia Von Bibra |
Senior Agency Producer of TV | Karolina Bozajkovska |
Ретушер | Steve Pratt |
Управляющий партнер | Lee Simpson |
Group Account Director | Naomi Gorringe |
Директор | Tomas Mankovsky |
Продюсер | Camilla Dehnert |
DOP/Cinematographer | Geoffrey Simpson |
Редактор | Elodie Fouqueau |
Дизайнер | Lucinda Thompson |
Художник огня | Duncan Horn |