| Заголовок | On a Train, on a Plane... |
| Агентство | Saatchi & Saatchi |
| Кампания | NSPCC Full Stop Campaign: Together we will stop Cruelty to Children |
| Рекламодатель | National Society for Prevention of Cruelty to Children |
| Бренд | NSPCC |
| Posted | Июль 2000 |
| Бизнес сектор | Против бытового насилия и сексуального насилия |
| Слоган | Cruelty to children must stop. Full stop. |
| философия | How do you advertise an issue that people naturally want to turn away from? Don't show them abuse; lead them to imagine it. Saatchi & Saatchi and the NSPCC developed a campaign, linking accessible icons of childhood with sounds of child abuse. The result? a 33% increase in awareness of the issue and 600,000 people singing the FULL STOP pledge - many of whom have gone on to become active fundraisers and campaigners. |
| Тип медиа | Телевидение |
| Длина | |
| Актер / Знаменитость | Richard Branson |
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