Заголовок | Last Orders |
Агентство | Lowe London |
Кампания | Reassuringly Expensive - Stella Artois |
Рекламодатель | InBev / Labatt Brewing Company |
Бренд | Stella Artois |
Дата первой трансляции/Публикации | 1998 / 8 |
Продукт | Draught, Canned and Bottled Lager |
Бизнес сектор | Пиво, сидр, лагерное пиво |
Слоган | Reassuringly Expensive |
философия | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Арт-директор | Vince Squibb |
Делопроизводитель | Harriet Bell |
Делопроизводитель | Jeremy Bowles |
Копирайтер | Vince Squibb |
Менеджер по рекламе | Phil Rumbol |
Актер / Знаменитость | Denis Lavant |
Планировщик счета | Jo Reid |
Продакшн Студия | Academy Films |
Креативный директор | Charles Inge |
Копирайтер | Paul Silburn |