President
at
MullenLowe Group Creative Council & CCO, MullenLowe Group UK
Colombia
| Заголовок | Smell Ready |
| Агентство | MullenLowe UK |
| Кампания | Smell Ready |
| Рекламодатель | Unilever |
| Бренд | Axe/Lynx Deodorant and shower gels for men |
| Posted | Декабрь 2020 |
| Бизнес сектор | Туалетные принадлежности |
| История | As Axe guys are gradually allowed to re-emerge from lockdown, becoming attractive again can be hard. Axe wants to motivate young guys to re-connect with the attraction game, in a way only Axe can.Readjusting won’t be easy. Smell ready.The campaign is a humorous look at man’s fall from grace during lockdown, and their struggle to return to normality, and eventually become attractive again. It’s a very simple, insightful and humorous campaign that goes through the three stages that came with the pandemic.The initial moment where guys are still in lockdown. The awkward and challenging re-emerging moments. And finally, the pay off with the moments of attraction in the ‘new normal’. |
| Проблема | LYNX (AXE), is the No. 1 men’s fragrance brand in the world and champions confidence for guys by helping them look, feel, and smell their best while navigating the world of attraction.With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, LYNX gives guys the tools to feel confident, self-assured, and attractive to the world around them and to always smell irresistibly ready! |
| Тип медиа | Телевидение и кино |
| Global Chief Creative Officer | Jose Miguel Sokoloff |
| Creative Lead | Gavin Cumine |
| Креативная команда | Drew Davies |
| Креативная команда | Angus Crombie |
| Global Business Director | Federico Duberti |
| Global Account Director | Barney Ware |
| Делопроизводитель | George Hollins |
| Global Strategy Director | Richard Welch |
| Стратег | Alpesh Patel |
| Дизайнер | Danny Flint |
| Продюсер агентства | Alex Pemberton |
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