Whats crazier than a giant lobster-alien from a galaxy far, far away spearheading an attack on a man-made Death Star, and turning certain defeat into a Rebel Alliance victory, simply by recognizing a trap? Well, not much. Except for the actual students of the University of Mississippi attempting to elect said alien as the next on-field mascot of the Ole Miss Rebels. This really happened, only a short time ago in a land just east of the Mississippi. And its the subject of a new spot and web documentary in ESPNs ITS NOT CRAZY, ITS SPORTS brand campaign an effort to expose fans and the greater public to truths that are normal in the world of sports, yet outside it, anything but.