SVP, Associate Director of Integrated Production
at
Arnold Worldwide
Boston, United States
| Заголовок | Marlene’s Tip: Lucky |
| Агентство | Arnold |
| Кампания | Tips From Former Smokers |
| Рекламодатель | Centres for Disease Control & Prevention |
| Бренд | CDC |
| Дата первой трансляции/Публикации | 2014 / 4 |
| Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления |
| Слоган | You can quit. |
| Результат | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
| Тип медиа | Радио |
| Длина | |
| Исполнительный креативный директор | Wade Devers |
| Исполнительный креативный директор | Pete Johnson |
| Creative Director/Copywriter | Bill Girouard |
| Creative Director/Art Director | Josh Tetrault |
| Producer | Spring Clinton |
| Managing Director | Paul Nelson |
| Marketing Director | Lauren Hyatt |
| Директор | Christopher Quinn |
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