| Заголовок | Family |
| Агентство | Gotham, Inc. |
| Кампания | Family |
| Рекламодатель | Pfizer |
| Бренд | Pfizer |
| Posted | Февраль 2014 |
| Продукт | Corporate |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | This spot positions Pfizer as a human, caring company commmitted to finding cures by focusing on Pfizer employees and the people whom their products treat. |
| философия | 1) "Own the disease
" - link the Pfizer brand with the disease rather than the numerous (often unpronounceable) names that treat them. 2) Put a human face on the company by positioninging Pfizer as a company of caring people with a personal stake in finding cures. |
| Проблема | Pharmaceutical companies blend together in a faceless haze it's impossible to remember what company produces what product. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United States |
| Креативный директор | Dan Sheehan |
| Копирайтер | Dan Sheehan |
| Арт-директор | Carl Ceo |
| Продюсер агентства | Marlene Bartos |
| Директор | Leonardo Ricagni |
| Продакшн Студия | Basecamp Entertainment Group |
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