Super 8 - "Lost"

Watson Richmond, United States

5137

Бренд: Super 8
Страна: United States

Рекламодатель: Wyndham Worldwide Corporation

Заголовок	Lost
Агентство	Watson
Кампания	Somewhere in Between - Super 8
Рекламодатель	Wyndham Worldwide Corporation
Бренд	Super 8
Posted	Февраль 2003
Продукт	Economy Hotel
Бизнес сектор	Отели, курорты
Слоган	See You Along the Way
философия	The presidents mandate Energize our franchisees and you will energize the brand. An economy-lodging brand fending off an image as a cheap motel, Super 8 assigned WORK a project in the fall of 2002 to develop brand positioning and a television campaign for presentation to the national franchisee meeting. In just eight weeks we explored a half-dozen positioning alternatives, developed more than thirty conceptual directions and produced a campaign of six commercials. Nearly two thousand franchisees rewarded the effort with a standing ovation, the first such enthusiastic reaction to any creative work in the brands history. After less than one year in the market, the campaign is now helping to produce gains in market share and top-line revenue for the brand. Franchisees and consumers properly energized, the president energized us by naming WORK agency of record for the brand.
Тип медиа	Телевидение
Длина	30 seconds
Рынок	United States
Исполнительный креативный директор	Cabell Harris
Арт-директор	Carolyn McGeorge
Копирайтер	Maryann Neary-Gill
Директор	Marc Smerling
Продюсер Продакшн Студии	Laura Morris
Продюсер агентства	Pam Campagnoli
Редактор	Damion Clayton
Музыка	David Lowery
Директор рабочей группы клиента	Whitney Snyder
Продакшн Студия	Notorious Pictures
Музыка	Bill Grishaw