| Заголовок | New Stronger Double Velvet 3 |
| Агентство | Roose & Partners |
| Кампания | New Stronger Double Velvet Tissue - SCA Hygiene |
| Рекламодатель | SCA Group |
| Бренд | Velvet Toilet Tissue |
| Posted | Декабрь 2000 |
| Продукт | Quilted Velvet |
| Бизнес сектор | Туалетная бумага, салфетки |
| Слоган | Now Even More Luxurious |
| История | How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Тип медиа | Транспорт и транспортные средства |
| Рынок | United Kingdom |
| Креативный директор | Nick Fordham |
| Копирайтер | Karen Duffin |
| Арт-директор | Richard Ward |
| Актер / Знаменитость | Anne Penfold |
| Продакшн Студия | Rose Hackney Barber |
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