Nike - "Do you suffer? 4"

VillarRosàs Barcelona, Spain

4740

Бренд: Nike
Страна: Spain

Рекламодатель: Nike

Заголовок	Do you suffer? 4
Агентство	VillarRosàs
Кампания	Do you suffer? - Nike
Рекламодатель	Nike
Бренд	Nike
Posted	Ноябрь 2006
Бизнес сектор	Спортивная одежда
Слоган	Do you suffer more when you run or when you don't go out for a run?
История	DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited...
Тип медиа	Плакат
Рынок	Portugal, Spain
Делопроизводитель	Juan Badilla
Креативный директор	Fernando Codina
Копирайтер	Miguel Ángel Elizalde
Арт-директор	Javier Gracia
Директор рабочей группы клиента	Jordi Rosàs
Фотограф	Carlos Spotorno
Исполнительный креативный директор	Oriol Villar
Арт-директор	Marius Zorrilla
Продакшн Студия	SunnyDay