Time Asia's new campaign is a thought-provoking reminder of phenomena ,news and events that exist in our time. How we , as a society, preceive these things is reflected in the headlines. Religion , for today's society , isn't what you may expect ; Entertainment may not be intentional. The TVC and print juxtapose relevant images from our time with insightful ( and witty) headlines.
философия
The creative strategy is centered on "relevant perspective" . The slogan "OUR TIME" reflects insights on reality and truth of the ever-progressive world of today. The campaign probes important issues ranging from the environmental, cultural, social, political and religious. It examines all these from a refreshing, witty and edgy perspective - all being unique to "OUR TIME". These insights touch our lives, our hearts and our minds.
Проблема
With a new editor on board , an enhanced editorial team and a series of unique issues , TIME Asia is becoming more vibrant and edgy , building stronger relevance and appeal to today's ever-progressive readers. The campaign need to build awareness for the "Enhanced" TIME Asia magazine.