A man in summer clothes walks out of a bottle store carrying a six pack of Bud Light Lime. It quickly becomes apparent that it's the middle of winter. The sphere of summer surrounding the Bud Light Lime guy momentarily changes his environment to summer. A motorist moving snow off his vehicle starts opening up a convertible. A snow blower becomes a lawn mower for a second or two. Finally the Bud Light Lime guy reaches a haven of summer, with a sphere created by a Bud Light Lime party. "It's a Summer state of mind."