| Заголовок | Fridge |
| Агентство | AMV BBDO |
| Кампания | Fridge |
| Рекламодатель | Diageo |
| Бренд | Guinness |
| Posted | Март 2006 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | Fridge was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic pint glasses (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production. |
| философия | This ad builds on the iconic Good things come to those who wait campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer |
| Тип медиа | Телевидение |
| Длина | |
| Копирайтер | Adam Rimmer |
| Арт-директор | Peter Davies |
| Менеджер по рекламе | Russell Jones |
| Планировщик счета | Tricia Russo |
| Media Planner | Ian Edwards |
| Продакшн Студия | HSI |
| Директор | JJ Keith |
| Редактор | Bill Smedley |
| Послепроизводственный этап | MPC |
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