Honda - "Choir"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

Премии

15038

Бренд: Honda
Страна: United Kingdom

Рекламодатель: Honda Motor Co., Ltd.

Заголовок	Choir
Агентство	Wieden+Kennedy
Кампания	Honda Power Of Dreams philosophy
Рекламодатель	Honda Motor Co., Ltd.
Бренд	Honda
Posted	Май 2006
Бизнес сектор	Легковые автомобили
философия	Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars. Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy
Проблема	When Honda came to us, they were underperforming in the UK car market. One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly.
Результат	Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer.
Тип медиа	Телевидение и кино
Длина	120 seconds
Рынок	United Kingdom
Продакшн Студия	Partizan Los Angeles
Креативный директор	Kim Papworth
Директор	Antoine Bardou-Jacquet
Креативный директор	Tony Davidson
Копирайтер	Ben Walker
Копирайтер	Michael Russoff
Копирайтер	Matt Gooden
Арт-директор	Matt Gooden
Арт-директор	Ben Walker
Арт-директор	Michael Russoff
Продюсер агентства	Helen Whiteley
Продюсер	David Stewart
Специалист по работе с заказчиками	Francesca Sellers
Специалист по работе с заказчиками	Jonathan Tapper
Редактор	Bill Smedley
Lighting Camera-Person	David Ungarro
Композитор	Steve Sidwell
Звуковой дизайн компании	Owen Griffiths
Sound Engineer	Niall Acott
Account Handler	Jonathan Tapper