| Заголовок | Cry |
| Агентство | Y&R London |
| Кампания | If you love radio, let it live |
| Рекламодатель | Digital Radio UK |
| Бренд | Digital Radio UK |
| Дата первой трансляции/Публикации | 2011 / 12 |
| Бизнес сектор | ТВ/Радио программы и станции |
| Слоган | If you love radio, let it live |
| История | In one trail we see a man listening to a music track on his digital radio. It’s Pale Blue Eyes, by The Velvet Underground. The music stirs up emotions in him, so much so that he starts to cry. The exact same scene then starts over again, except this time something completely different is playing on the digital radio. It’s a tense moment from a football play-off final. The man’s team win, and we see the same tears, but this time they are tears of joy. A super appears: More stations, more to move you. |
| Тип медиа | Телевидение |
| Арт-директор | Jerry Hollens |
| Копирайтер | Mike Boles |
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