| Заголовок | White Trail |
| Агентство | Y&R London |
| Кампания | White Trail |
| Рекламодатель | BBC |
| Бренд | BBC2 |
| Дата первой трансляции/Публикации | 2008 / 2 |
| Продукт | White |
| Бизнес сектор | ТВ/Радио программы и станции |
| Слоган | Is white working class Britain becoming invisible? |
| История | The TV trail shows a white working class man’s face being gently written on by many hands, writing in both English and other languages. The hands represent multi-cultural Britain, scribing one of two phrases: ‘I love Britain’ and ‘Britain is changing’. |
| философия | The trail has been carefully conceived. The hands represent multi-cultural Britain in all its guises and include white hands which represent the way in which some sections of society have embraced multi-cultural society. It is intended to capture the fact that people from many different cultures are making a positive contribution to our national economy and identity with the words ‘I love Britain’ whilst referring to the fact that there are a number of different factors affecting white working classes - from changes in industry to political representation – with the phrase ‘Britain is changing’. |
| Проблема | The season explores the loss of white working class identity in various regions of the UK as a result of increasing numbers of migrant communities forming. It’s clearly an incredibly sensitive subject matter, and BBC2 is aiming to give an objective overview of all of the debates surrounding the issue. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Звуковой дизайн компании | Wave Studios |
| Менеджер по рекламе | Lindsay Nuttall |
| Менеджер по рекламе | Ruairi Curran |
| Копирайтер | Mike Boles |
| Арт-директор | Jerry Hollens |
| Директор рабочей группы клиента | David Young |
| Специалист по работе с заказчиками | Abbi Wolffe |
| Директор | Malcolm Venville |
| Продакшн Студия | Therapy Films |
| Продюсер | Louise Jones |
| Музыка | Billy Bragg |
| Звуковой дизайн компании | Parv Thind |
| Ретушер | Lee Aldridge |
| Печатник | Lee Aldridge |
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