| Заголовок | The Blue Paradox |
| Агентство | Ogilvy Chicago |
| Кампания | The Blue Paradox |
| Рекламодатель | SC Johnson |
| Бренд | SC Johnson |
| Posted | Апрель 2022 |
| Бизнес сектор | Чистящие средства, мыло, моющие средства |
| История | The ocean plastics crisis has reached a tipping point – we need make collective, disruptive change now in order to tip things back in the right direction. So, SC Johnson created The Blue Paradox, an immersive interactive experience in London that helped protect 1 sq km of ocean for everyone who attended. Built inside the largest shopping mall in Europe, the mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. As the first experience of its kind where visitors would make a tangible difference just by attending, we helped to protect 22,837 sq km of ocean – more than the land area of Wales. The Blue Paradox inspired those who attended, and millions more through shares on social media, to help turn the tide and join SC Johnson in their vision for a waste free world. |
| Тип медиа | Анализ ситуации |
| Deputy Chief Creative Officer, Worldwide | Joe Sciarrotta |
| Global Group Creative Director | Tereasa Surratt |
| Креативный директор | Steve Hahn |
| Креативный директор | Scott Larson |
| Исполнительный продюсер | Mike Diedrich |
| Experiential Producer | Katie Shutt |
| Редактор | Matt Golin |
| Global CMO & Chief Growth Officer | Philip Heimann |
| Executive Group Director | Zac Rosenberg |
| Руководитель группы по связям с рекламодателями | Emily Holzberg |
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