| Заголовок | Lift |
| Агентство | Grey London |
| Кампания | It's Never Just Business |
| Рекламодатель | HSBC |
| Бренд | HSBC |
| Posted | Июнь 2015 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| История | Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.The twist? It’s set entirely in a lift.“The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors… |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Independent Films |
| Продакшн Студия | Independent Films |
| Креативный директор | Nick Rowland |
| Копирайтер | Jamie Starbuck |
| Копирайтер | Theo Bayani |
| Арт-директор | Miguel Gonzales |
| Специалист по работе с заказчиками | Barbara Waite |
| Специалист по работе с заказчиками | Alex Clarke |
| Продюсер агентства | Harriette Larder |
| Планировщик счета | Matthew Gladstone |
| Медиа-агентство | MindShare |
| Медиа-планировщик | Edward Fall |
| Директор | Gary Freedman |
| Исполнительный продюсер | Jani Guest |
| Продюсер Продакшн Студии | Jason Kemp |
| Оператор-постановщик | Stephane Fontaine |
| Редактор | Adam Spivey |
| Послепроизводственный этап | Tom Johnson |
| Композитор | Yann Tiersen |
| Аудио послепроизводственный этап | Sam Robson |
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