Wellington Zoo - "Wellington Zoo Close Encounters"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Parnell, New Zealand

Премии

8181

Бренд: Wellington Zoo
Страна: New Zealand

Рекламодатель: Wellington Zoo

Заголовок	Wellington Zoo Close Encounters
Агентство	Saatchi & Saatchi New Zealand
Кампания	Wellington Zoo Close Encounters
Рекламодатель	Wellington Zoo
Бренд	Wellington Zoo
Posted	Апрель 2008
Продукт	Close Encounters
Бизнес сектор	Парки, зоопарки и ярмарки
Результат	By simply pointing their mobile phones at blotchy black-and-white newspaper ads, consumers could bring to life colorful 3-D animals during a campaign by Wellington Zoo in New Zealand. Wellington Zoo set out to bring consumers face to face with animals and spur interest in species endangerment. They deployed a new technology from Human Interface Technology Laboratory in New Zealand produce what they call augmented reality: special effects that seemingly pop animals off the page by using ordinary cameras in mobile phones. The results for the campaign were less than tame: it produced a 30% increase in visitors through the front gates of the zoo. In the newspaper ads, consumers were given instructions to download a bit of free software to enable their phones to transform their visual experience. Once loaded, the mobile phone camera was able to create a hybrid multi-dimensional viewing experience that blended a zoo animal with the current scene.
Тип медиа	Анализ ситуации
Длина	110 seconds
Interactive Creative Director	Brian Merrifield
Исполнительный креативный директор	Mike O'Sullivan
Арт-директор	Tim Huse
Арт-директор	Debs Gerrard
Копирайтер	Hywel James
Копирайтер	Dave Mygind
Interactive Producer	Farah Iqbal
Директор рабочей группы клиента	Elaine Bicknell
Специалист по работе с заказчиками	Hadleigh Churchill
In-Situ Photographer	Mat Baker
Анимация	HIT Labs