Skoda - "Performance "

DDB Sydney

DDB Sydney Ultimo, Australia

6763

Бренд: Skoda
Страна: Australia

Рекламодатель: Volkswagen

Заголовок	Performance
Агентство	DDB Sydney
Кампания	For those who buy the car, not the ad
Рекламодатель	Volkswagen
Бренд	Skoda
Дата первой трансляции/Публикации	2016 / 9
Бизнес сектор	Легковые автомобили
Слоган	Simply Clever
философия	Agency launches new spots for those who want to buy the car, not the ad DDB Sydney & ŠKODA Subvert Car Advertising Clichés in Brilliant New CampaignA car ad campaign that subverts the clichés while cleverly making use of them is the centrepiece for ŠKODA Australia's new ad campaign via DDB Sydney. Airing from tonight on free-to-air and pay television, the four TVCs were filmed amid the wintery scenic splendour of New Zealand. Featuring actors whose appearances embody the inevitable type casts of car commercials, the ads initially appear to be cast from the same mould as these. "It's not anti-category," says DDB managing partner Amanda Wheeler. "It's anti-cliché." Says ŠKODA Australia managing director Michael Irmer: "I thought: 'This is brilliant! Why has no-one thought of it before? Initially we wanted to do a more conventional ad which points outs the merits of the car, but another way of doing it was found and it's one we couldn't resist. "I think now that this will make you think of ŠKODA every time you see one of those car brands that uses the clichés."
Тип медиа	Телевидение и кино
Длина	60 seconds
Послепроизводственный этап	Finch
Главный креативный директор	Toby Talbot
Главный креативный директор	Ben Welsh
Копирайтер	Sam Pascoe
Арт-директор	Jason Woelfl
Продюсер	Jacqui Giillies
Управляющий партнер	Amanda Wheeler
Креативный директор	Steve Jackson
Креативный директор	Ant Melder
Креативный директор	Michael Barnfield
Sound Design	Stuart Welch
Music Agency	Nylon Studios
Редактор	Tim Mauger
Директор	Alasdair Morrison
Продюсер	Sarah Cook