Заголовок | Factory Tour |
Агентство | Fallon |
Кампания | Fabia Launch - Skoda |
Рекламодатель | Volkswagen |
Бренд | Skoda |
Posted | Октябрь 2000 |
Продукт | Fabia UK Launch |
Бизнес сектор | Легковые автомобили |
Слоган | It's A Skoda, Honest. |
философия | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits. |
Проблема | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Креативный директор | Richard Flintham |
Арт-директор | Richard Flintham |
Креативный директор | Andy McLeod |
Копирайтер | Andy McLeod |
Продюсер агентства | Kirsty Burns |
Продакшн Студия | Harry Nash |
Директор | Fredrik Bond |
Фотограф | Karl Oskarrsson |
Директор | Lenard Dorfman |
Менеджер по рекламе | Chris Hawken |
Управляющий директор | Laurence Green |