| Заголовок | Trebor Social: Birmingham |
| Агентство | elvis |
| Кампания | Own It |
| Рекламодатель | Mondelez International |
| Бренд | Trebor |
| Дата первой трансляции/Публикации | 2023 / 10 |
| Бизнес сектор | Продукты питания |
| История | Trebor, the Mondelēz International-owned confectionery brand, has unveiled a new campaign “Own it - Be Proud of How You Sound”, which showcases the diverse accents of real people across the country. The multichannel push was developed in partnership with creative agency elvis. Following the launch of Trebor’s new “Own It” brand platform last year, elvis has developed a new campaign to help further cement the brand’s purpose and reinvigorate mint sales. It aims to drive reappraisal of the iconic Trebor brand amongst consumers aged 30 to 45. As part of the “Own It” platform, the new campaign seeks to empower its audience to embrace the truest version of themselves. Inspired by the fact that two out of three people change their accent in order to fit in, with accent anxiety making people speak up less in work and social situations*. Trebor, the mint brand that encourages people to own their insecurities, is launching “Own It - Be Proud of How You Sound”. |
| Тип медиа | Социальные медиа |
| Длина | |
| Senior Brand Manager | Amy Lawson |
| Креативное агентство | Elvis Dinh |
| Исполнительный креативный директор | Neale Horrigan |
| Креативный директор | Alexandru Vasile |
| Стратегический директор | Camilla Yates |
| Креативный продюсер | Peter Judd |
| Head of Design | Tom Gudgeon |
| Designer | Sara Diego |
| Медиа-агентство | Spark Foundry |
| Publicis Media | Spark Foundry |
| Planning Director | Kate Osborne |
| Business Development | Marie Regniault |
| Управляющий директор | Caroline Davison |
| Креативный продюсер | Lottie White |
| Strategic Director | Jenna Russell |
| Executive Creative Producer | Louis Mason |
| Motion Design Lead | Bene Tanser |
| Бренд-менеджер | Nancy Moore |
| Marketing | Jacob McDonald |
| Координатор цифрового производства | Charlie Ryder |
| PR Senior Account Director | Ellie Hicklin |
| Директор рабочей группы клиента | Robyn Lyness |
| Менеджер проекта в цифровом формате | Luca Ruffato |
| Цифровой дизайн | Emma Gray |
| Специалист по работе с заказчиками | Grace Baron |
| Planning Manager | Avelina Joseph |
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